Turkish Airlines, a global leader in aviation, is thrilled to announce its new partnership with Melbourne Victory Football Club a week after it landed for the first time in Melbourne. Starting from the 2024/25 season, the airline will become the sports team’s principal partner for the next three years.
With a rich heritage of supporting various sports disciplines and teams worldwide, Turkish Airlines brings a legacy of fostering athletic talent and sportsmanship to this partnership. The partnership with Melbourne Victory, a club celebrated for its spirit and achievements, extends Turkish Airlines’ vast portfolio of sports engagements and reinforces its dedication to bridging cultures and communities through the universal passion for athletic achievement.
As part of the partnership, Turkish Airlines will feature prominently as the front-of-shirt partner for Melbourne Victory’s Isuzu UTE A-League Men’s and Liberty A-League Women’s teams and across all Academy sides. The partnership will extend to various in-stadia activations, signage, and digital platforms.
Melbourne Victory will join the ranks of Turkish Airlines’ high-calibre sporting partners, which include the UEFA Champions League, Türkiye National Football Team, and a host of Türkiye’s domestic footballing giants.
Prof. Dr. Ahmet Bolat, Chairman of the Board and the Executive Committee of Turkish Airlines, expressed his excitement about the partnership: “We are glad to embark on this journey with Melbourne Victory—it’s a truly fitting partnership right now as we celebrate our inaugural entry into the vibrant city of Melbourne. Leveraging our shared values of excellence and passion for success to create memorable experiences for football fans and travellers alike is traditional for our airline at this point as we support numerous clubs in many athletic branches.”
Caroline Carnegie, Managing Director of Melbourne Victory, also expressed her excitement about the newly formed alliance between sports and aviation: “We are excited to welcome Turkish Airlines as our Principal Partner, especially as they embark on their expansion into Melbourne from March 2024. As a global powerhouse of the aviation business and one that has won countless awards for its service, customer satisfaction and sustainability, we are proud to be able to partner with them for the next three years and help them launch their brand into the Australian market.”
Over the weekend, Turkish Airlines celebrated its first inaugural flight into Melbourne and announced its plans to add Sydney to its network by the end of 2024. The brand-new Melbourne flights will operate three times weekly on the Boeing 787-9 Dreamliner for the airline’s Winter operations and the A350-900 for summer operations.