Three years in the planning, Qantas has finally unveiled a significant change that could benefit the airline’s millions of frequent flyer members.
Qantas has partnered with the Seagrass Boutique Hospitality company, which operates more than 40 restaurants and bars so that customers who dine at these venues can earn frequent flyer points.
You may get three points for every dollar spent at upscale establishments, including 6HEAD, Meat Wine & Co, and Hunter & Barrel.
On Wednesday, Bradley Michael, CEO and founder of Seagrass Hospitality Group, told reporters, “Anyone who is a member of the Qantas frequent flyer programme may earn and utilise points at all venue locations; around Australia.”
For its frequent flyer customers, Qantas has announced a huge agreement with Seagrass Boutique Hospitality Group, allowing them to earn and utilise points at more than 40 venues.
Even if you’d rather eat in a more laid-back setting, you can still earn rewards at Ribs & Burgers and Italian Street Kitchen, where you’ll get two points for every dollar spent.
“In the restaurant business, it’s all about frequency,” Mr. Michael said. “The more often our customers visit our restaurants, the more loyal they become to us.
Because of the variety of people working with us, we can accommodate Qantas guests with a wide range of dining preferences, from the most formal to the most relaxed.
Qantas Loyalty CEO Olivia Wirth has said the new alliance is responding to member demand for expanded point earning and redemption opportunities across various hospitality offerings.
Ms. Wirth remarked, “Hospitality and eating are absolutely at the heart of that because people are eager to get outside of their homes — they want to travel more, and they want to get back to engaging with others.”
In addition to travelling, she noted, food and wine are consistently among the top interests of Qantas members.