Following the successful launch of Emirates’ in-flight meal preordering initiative on UK routes and positive feedback from passengers, the service is now being extended to and from European cities such as Warsaw, Venice, Rome, Bologna, Prague, Vienna, Moscow, Istanbul, Dublin, Hamburg, St. Petersburg, Brussels, and Madrid, as well as Seychelles and Mauritius.
The effort will be expanded to include other worldwide destinations in the next months. The new service allows Business Class guests to choose their main dish 14 days to 24 hours before their flight departure, guaranteeing they get their preferred option every time and reducing food waste.
Inviting guests of Emirates to enjoy a superb dining experience in the skies, travellers can peruse the onboard menu on Emirates.com or the Emirates app up to a fortnight before their flight to choose from a range of regionally inspired meals using locally sourced ingredients.
Chef-crafted dishes such as chocolate hazelnut pancakes with apricot compote and ricotta sour cream for breakfast, beef tenderloin with thyme jus, roasted potato wedges, and steamed vegetables for lunch, and pan-fried salmon trout with saffron cream, blanched green beans, braised beetroot, and polenta with spring onions for dinner can be ordered in Business Class.
The cabin crew will use their digital devices onboard the flight to view the preordered selection and serve the passenger their preferred meals. Meal preordering complements Emirates’ current suite of AI-enabled customer tracking data and cabin crew reports, facilitating menu planning, optimal food loading, and waste minimisation.
Emirates emphasises digitally enabled journeys and innovation. The preordering meal service is complemented by website and app check-in, the option of digital boarding passes and itinerary management, access to digital in-flight menus, easy sign-up to Skywards to immediately access free Wi-Fi messaging onboard, and ice in-flight entertainment playlist curation in advance of a flight.