Bonza has demonstrated its commitment to Australia by becoming the primary jersey sponsor of the Melbourne Victory football team for the next four years, Australia Aviation reports.
The airline’s logo and name will be displayed prominently in stadiums and on the club’s official website as part of the “largest major partnership arrangement in the club’s history,” as reported by both parties.
Given that Bonza is still waiting for the Essential Air Operators Certificate before it can begin operations, the company looks certain to miss its nebulous start target of September.
Carly Povey, Chief Commercial Officer of Bonza, stated, “With a large population, we feel partnering with Melbourne Victory is a terrific opportunity to interact with the community here and across Victoria.” Melbourne is the only capital city on Bonza’s inaugural route map.
When Bonza finally launches its commercial operations, it will focus on “point-to-point” leisure routes that the likes of Qantas, Jetstar, Virgin, and Rex have neglected in favour of serving major metropolitan areas.
Bonza claims that 93% of its network (25 of its 27 destinations) is not served by any other airline and that any other low-cost carrier does not cover 96% of its routes. Airfares are expected to cost around $50 for each flight hour.
Last month, Australian Aviation released exclusive photographs of two more of its 737 MAXs getting painted in the company’s purple livery in the Victorville desert ‘boneyard.’
The plane is believed to have been flown by LOT Polish Airlines, who also flew Bonza’s first 737, UJT. It intends to start with a fleet of eight aircraft.
It happened only days after we disclosed that Bonza had surreptitiously registered a second MAX with CASA after it initially landed in Australia in early August.
However, its launch cannot occur until it obtains its Air Operators Certificate, which it has yet to complete.
For these discussions with CASA, in May, Bonza brought Virgin Australia’s former general manager of operations on board.
Bonza stated that Young’s responsibilities would encompass the flight and cabin crew, engineering, ground services, and punctuality.
Together, he and his team will be responsible for hiring 200 pilots and flight attendants in preparation for take-off.