United announced the inauguration of its largest United Club at Denver International Airport. This new 35,000-square-foot club is located in the B Concourse. It offers a modern twist on the United Club experience with a new feature bar featuring beer flight boards to enjoy a seasonal rotation of local and craft beers. This club is the second in a series of new locations to open in Denver this summer; last month, a new 24,000 sq. ft. United Club opened in the Concourse, boasting a sumptuous ski lodge look and smart architectural details inspired by the Colorado outdoors.
The airline will open an additional revamped club location in 2025, and Denver International Airport will feature more than 100,000 sq. ft. of United Club space – nearly the size of two football fields – across three United Club locations and United Club Fly, a unique grab-and-go concept offering enhanced food and beverage for United Club members with quick connections. With more than two-thirds of United customers connecting to other places in Denver, the new clubs are expected to accommodate more than double the amount of passengers than before.
The inauguration of these new clubs follows United’s debut of a new club concept, United Club FlySM, in Denver last year, a first-of-its-kind concept for a U.S. airline. Since its inception, United Club Fly has welcomed over 100,000 passengers who have taken advantage of the heightened convenience of grabbing food or beverages on their way to their aircraft.
“The new United Club locations are designed and operated to reflect customer feedback and match how their travel has evolved in recent years,” said Alexander Dorow, United’s Head of Clubs and lounges. “We’re expanding our hub in the Mile High City, and the expansion and renovation of United Club locations demonstrate our commitment to Colorado and our customers’ experiences.”
Both club locations include upgraded facilities such as free high-speed Wi-Fi, self-scan entrance gates for easy club admission, agent on-demand kiosks for any trip-planning questions, and wellness rooms. Each club also provides quality culinary options with a Colorado twist, such as porridge with Colorado honey, egg frittata inspired by the Denver omelette (ham, bell peppers, red onion, spinach, and cheddar cheese), Colorado Club sandwiches, and pork green chilli.
This expansion is part of the carrier’s approximately $1 billion investment to improve the customer experience in Denver further. Earlier this year, United announced new nonstops to six destinations, including four not served by any other Denver airline, as well as local infrastructure improvements such as 12 new gates set to open in the A and B concourses by the middle of 2024, giving United 90 total gates, the most at Denver International Airport.