Scenic Group Introduces Scenic Ikon: A New Benchmark in Ultra-Luxury Yacht Cruising

As someone who believes travel should be as extraordinary as the destinations themselves, there’s excitement in the air for what lies ahead in ultra‑luxury exploration. Scenic Group has unveiled its newest Discovery Yacht, Scenic Ikon — a vessel designed to transform the way discerning travellers experience the world at sea.Set to make her debut in April 2028, Scenic Ikon will redefine sophistication, comfort, and adventure for guests who expect nothing less than the extraordinary. Purpose‑built for both polar expeditions and warm‑water escapes, the yacht will accommodate up to 270 guests across 135 all‑verandah suites spanning five elegantly appointed decks. At 26,500 gross tonnes and 205 metres in length, she will surpass her acclaimed predecessors, Scenic Eclipse and Scenic Eclipse II, in both size and grandeur.

“Scenic Ikon has been conceived, engineered and built with our in‑house shipbuilding division at MKM Yachts and will be operated entirely by our own dedicated Scenic crew. This remarkable vessel is the result of more than three years of passion, innovation and development by our team.”

– Glen Moroney, Founder & Chairman, Scenic Group

The Next Evolution in Discovery Cruising

Built for adventure across all environments, Scenic Ikon carries a Polar Code 6 rating and an Ice Class 1A Super strengthened hull, making her capable of navigating both the frozen beauty of Antarctica and the azure waters of the Mediterranean. Among her impressive exploration equipment are:

Two Airbus H130‑T2 helicopters for aerial sightseeing and exclusive landings
A Triton AVA submersible for underwater exploration
A fleet of Zodiacs for close‑up encounters
Superyacht Fassmer tenders for seamless and stylish transfers

Luxury Redefined at Sea

The yacht’s design showcases attention to every detail, from expansive staterooms ranging between 34 m² to 250 m² to its 15 distinct dining venues featuring global cuisines. Guests can unwind in the two‑level Senses Rejuvenation Spa — a 1,700 m² wellness haven offering hydrotherapy, thermal suites, and bespoke spa treatments.

Guests in the Penthouse and Owner’s Suites, as well as Chairman’s Club members, will enjoy inclusive experiences such as exclusive helicopter flights, private submersible dives, and invitations to curated Discovery excursions.

From Venice to the Ends of the Earth

With construction already well underway at MKM Yachts in Rijeka, Croatia, Scenic Ikon is on schedule for delivery in late 2027. The yacht’s inaugural voyage from Venice in April 2028 has already sold out, a clear sign of anticipation among the world’s elite travellers.

Her maiden season will span 110 ports, 21 countries, and 26 new destinations — including the Mediterranean, Aegean, Egypt, the Cape Verde Islands, Antarctica, the Falkland Islands, and the Chilean Fjords.

Innovation Meets Immersion

Onboard innovations include a retractable water sports marina for warm‑weather sailings, extended helicopter landing programs at golf courses, fine‑dining venues, and historic landmarks, as well as all‑inclusive amenities featuring premium drinks, Freechoice shore excursions, and butler service for every guest.

At an estimated price point of A$1,200 per night, Scenic Ikon’s fully inclusive experience places her firmly at the top tier of ultra‑luxury travel while offering exceptional value within this category.

Embark on the Future of Luxury Exploration

The unveiling of Scenic Ikon is more than the arrival of a ship — it’s the beginning of a new era in high‑end discovery cruising. With advanced design, environmental innovation, and unbridled luxury, Scenic Group continues to lead the frontier where exploration meets indulgence.

Learn more about the Scenic Ikon and upcoming itineraries at www.scenic.com.au.