Royal Caribbean-Eurovision Song Contest Partnership Takes Front Stage

Royal Caribbean International has joined forces with the Eurovision Song Contest, the world’s largest live music event, to hit the high notes and high seas. Royal Caribbean will bring a variety of moments and experiences to life as an Official Partner in 2024 and 2025, including brand visibility during the event, host-city promotion, and more.

The new partnership will make its premiere ahead of the next 68th Eurovision Song Contest, which will take place in the vibrant city of Malmö, Sweden, in May 2024 and will be aired in the 37 participating countries, with millions more watching online.

This will also be the start of Royal Caribbean’s highly anticipated European season, with six award-winning ships sailing from eight cities across the continent to a line-up of landmark destinations.

“As two world-renowned brands known for delivering memorable moments to millions across the globe, the combination of Royal Caribbean International and Eurovision Song Contest makes the ultimate partnership that will bring to life the very best of world-class live entertainment and a fusion of cultures from all over,” says Ben Bouldin, vice president of Europe, Middle East, and Africa at Royal Caribbean International. With almost 60 years of Eurovision Song Contest history, we’re proud to partner with an iconic brand with a global audience, which continues to grow with the popularity of an event that has become a cultural moment for so many across the world.”

“We’re thrilled to announce our exciting new partnership with Royal Caribbean International,” stated Martin Österdahl, Executive Supervisor for the Eurovision Song Contest. The Eurovision Song Contest and Royal Caribbean International share a passion for creating unforgettable experiences that unite people worldwide. We look forward to making new memories for our fans and guests alike and can’t wait to set sail together on this new adventure!”

For individuals who enjoy live entertainment, travelling the world, and making lifetime experiences, Royal Caribbean’s 2024 summer season is a line-up of holidays that bring all three together. Holidaymakers will be amazed by full-scale shows on four signature “stages” – air, ice, water, and theatre – as well as live music and comedy. With over 50 years of experience delivering holidays with experiences for every type of family and traveller, Royal Caribbean sets the scene for everyone to create their memories on holiday every day.

In the coming months, details on how fans can get tickets to the 68th annual Eurovision Song Contest with Royal Caribbean will be revealed.

The Eurovision Song Contest is the world’s largest live music event. The European Broadcasting Union (EBU), the world’s leading association of public service media (PSM), organises it yearly.

The competition, in which participating Members of the EBU send a new original song to represent their nation, has taken place every year since 1956 except in 2020.