Norwegian Cruise Line plans to add over 1,000 dedicated single staterooms to its diverse 19-ship fleet.
Beginning this week and on a rolling basis, the Company will sell three new solo stateroom categories for the first time, including Solo Inside, Solo Oceanview, and Solo Balcony, for future sailings beginning 2 Jan 2024. Solo travellers should expect to spend less than a standard double occupancy accommodation because pricing and availability depend on the destination and demand.
“We strive to provide our guests with diverse offerings so they can create their dream vacation,” said David J. Herrera, president of Norwegian Cruise Line. “Since we first introduced our solo staterooms with Norwegian Epic in 2010, they have proven very popular with single travellers.” We are always listening to our visitors to provide the experience they desire. We have increased the number of single occupancy staterooms across our fleet in response to the rising demand from customers wishing to travel solo.”
Guests staying in the new single stateroom categories will also have access to the key card entry-only Studio Lounge, available on selected ships and has a dedicated relaxation area, a bar with beer and wine, and a selection of nibbles supplied daily. In addition to their own lounge, lone cruisers can participate in events designed for single passengers to meet and mingle. With the expansion of the capacity of solo stateroom categories from nine ships to the entire 19-ship fleet, single cruisers now have more opportunities to visit bucket-list places such as Asia, Africa, Australia, and New Zealand on board vessels that previously did not have this unique offering.
This announcement comes in response to a recent spike in the popularity of solo travel within the tourism industry, with an increasing number of people opting to visit the world solo rather than in typical group travel with friends, family, or partners.
According to a Travelport report, solo travel accounted for approximately 18% of global reservations in the travel sector. More recently, Radical Storage recorded a 267% spike in internet searches for the keyword “solo travel” between December 2020 and April 2022 in solo travel data. Finally, from 2019 to 2022, Norwegian experienced an increase in customers booking non-studio staterooms as a single occupant.