Cunard has partnered with one of the world’s most prominent fashion and beauty magazines to create a holistic wellness programme exclusively for Queen Anne guests.
The luxury cruise line is collaborating with Harper’s Bazaar UK, the world’s longest-established luxury fashion, beauty, and lifestyle publication, to design three luxurious spa packages for guests sailing on the new 3,000-guest Queen Anne, which is due to set sail on its maiden voyage on 3 May.
Each Harper’s Bazaar Wellness at Sea package includes a three-day voyage focused on cleansing, energising, or resting, ensuring that guests feel completely revitalised at their destination.
The three-day programmes, which cost an extra US$629, will include a selection of spa treatments, ELEMIS products, and innovative and nutritionally balanced food options from Queen Anne’s The Pavillion Wellness Café.
The Harper’s Bazaar Detox Journey, which includes a cryo-body detox and body sculpting treatment, will revive and restore clean living habits; the Harper’s Bazaar Energise Journey will empower guests with a mix of mindful eating, massage, and movement, including a bamboo massage; and the Harper’s Bazaar Relax Journey, which includes a collection of soothing treatments, such as a therapeutic salt stone massage, will reset the nervous system.
As part of each package, guests receive a selection of ELEMIS products to complement the programmes.
The partnership marks the exciting next chapter in Cunard’s award-winning health and enrichment offering. Queen Anne is set to include the widest variety of fitness, beauty, thermal, and spa facilities ever seen on a Cunard ship.
Queen Anne’s reimagined Mareel Wellness & Beauty offering ushers in a new era of wellness at sea.
The idea seeks to provide engaging health experiences that leave guests feeling radiant from the inside out, much like its namesake. This luminous luminescence illuminates the sea from the inside.
One of Queen Anne’s most notable health places is The Pavillion, an ideal open-air refuge on the upper deck with a specially built glass dome canopy that retracts in warmer climates. Inspired by gorgeous glasshouses, it is the perfect place to get lost in a book or dip in the pool during the day and meet new friends in the evening.
The multi-purpose space, designed by David Collins Studio (of Harrods and Claridge’s fame), will include the top deck Wellness Studio – an ideal retreat for fitness enthusiasts, open from sunrise to sunset – as well as The Pavillion Wellness Café, an alternative dining experience featuring a colourful mix of seasonal, mouthwatering, and nutritious dishes.
Acclaimed architect Martin Francis, who supported engineering the iconic Louvre Pyramid in Paris, oversaw a redesign of the glass dome, which will now have a sophisticated arching steel frame to optimise height and light in the area as it stretches up and down to form the new Wellness Studio.
The spa’s tranquil sanctuary also offers a selection of individually tailored experiences, such as one of the first cryo-body treatments at sea or the Himalayan salt sauna and cold room to rejuvenate the mind, body, and spirit.
The Pavillion Wellness Café will serve breakfast, lunch, and dinner, emphasising the health benefits of plant-based dishes as well as responsibly produced meat, dairy, and seafood.
Queen Anne will also have the largest assortment of low and no-alcohol drinks on a Cunard ship, with The Pavillion Wellness Café serving up a variety of feel-good smoothies, shots, and cold-pressed juices.
Some of the anti-inflammatory, antioxidant-rich alternatives include a tropical Nutriquench of watermelon, pineapple, and grapefruit, as well as a Pick-Me-Up Elixir of fresh turmeric, ginger root, black peppercorns, fennel seeds, honey, and lemon juice. There will also be low-alcohol drinks available, such as a Kombucha Bellini and a Chinotto Spritz.
Cunard President Katie McAlister said, “Wellness is such an integral part of luxury ocean travel in the modern era, and we’re excited to collaborate with Harper’s Bazaar UK to deliver an elevated wellbeing offering for Queen Anne.” This partnership will enable us to showcase the ultimate escapes for wellbeing as we offer travellers truly luxurious treatments, specialist masterclasses, and tailor-made health guides as part of this holistic wellness programme. Wellness will be a fundamental part of the Queen Anne experience, where guests can immerse themselves in the best of luxury travel while nurturing their mind, body, and spirit, and we hope their revitalisation will be a memorable part of their voyage with us.”
Sharon Ridgeway-Davies, Luxury Portfolio Director at Hearst UK, said, “As the world’s longest-established fashion magazine, Harper’s Bazaar has been synonymous with luxury for over 150 years. We proudly partner with Cunard to bring guests a carefully curated Harper’s Bazaar Wellness at Sea proposition aboard Queen Anne. Each elevated wellness programme has been carefully curated to boost their skin, body and mind, adding to the ultimate escape to wellbeing.”