Swans Take to the Sea: The Inaugural AFL Member Cruise Sets Sail

Excitement and anticipation filled the air as the Crown Princess, sporting the vibrant “Cheer, Cheer the Red and White” banner, embarked on its maiden voyage from Sydney Harbour. Hundreds of Sydney Swans members set sail on this historic AFL Member Cruise to Hobart and back. As the official cruise line for the Sydney Swans, Princess Cruises is marking its second year of partnership with this unique event.

The cruise features an impressive lineup of Sydney Swans stars, including Chief Executive Officer Tom Harley, Executive General Manager of AFL Leon Cameron, AFLW Coach Scott Gowans, AFLW Captain Chloe Molloy, 2022 AFLW Club Champion Cynthia Hamilton, as well as Swans greats and 2012 Premiership players Josh Kennedy and Ted Richards. This immersive experience offers fans a chance to reflect on the 2024 season and look ahead to an exciting 2025.

Sydney Swans CEO Tom Harley shared his enthusiasm: “We’re proud to partner with Princess Cruises for this exciting opportunity and give our members a once-in-a-lifetime Sydney Swans experience. We’ve planned fantastic events on board and I can’t wait to connect with our members and explore everything the Crown Princess has to offer.”

Princess Cruises’ Senior Director of Marketing and Sales, Nick Ferguson, echoed the excitement: “The AFL brings people together, and we believe in the power of community. Our second year of partnership with the Sydney Swans underscores our commitment to local organisations, and we’re thrilled to be part of their journey to success. Travelling on the magnificent Crown Princess is a special moment, especially with this unique cruise. We look forward to cheering the red and white as we cruise into Hobart.”

This special AFL Member Cruise is packed with entertainment and activities for all ages, ensuring that every moment is memorable. Princess Cruises’ commitment to providing unforgettable experiences aligns perfectly with the Sydney Swans’ goal of offering their members an unparalleled adventure.

As the Crown Princess sails towards Hobart, passengers can enjoy the breathtaking views and anticipate the exciting events planned on board. The partnership between Princess Cruises and the Sydney Swans continues to grow, bringing fans closer to their favourite team and creating lasting memories.

With three Princess Cruises ships based in Australia for the 2024-25 season, including the Crown Princess and Royal Princess homeported in Sydney and the Diamond Princess in Brisbane, there’s no shortage of opportunities to explore the stunning destinations of New Zealand, the South Pacific, and beyond.

For more information about Princess Cruises or to book a voyage, visit princess.com, call 13 24 88, or connect with a professional travel advisor. Let’s celebrate the spirit of the Sydney Swans and the joy of cruising together!