Cathay Pacific Honoured with Top Design Awards at TheDesignAir Awards 2024

Cathay Pacific is celebrating a hat-trick of prestigious awards at TheDesignAir Awards 2024, cementing its reputation for excellence in design and customer experience. The airline has been named Design Airline of the Year, Asia, 2024 and has also taken home awards for Best New Business Class for its Aria Suite and Best New Premium Economy.

A Testament to Design Excellence

Receiving an outstanding overall Design Score of 81.9, Cathay Pacific is now among the top six Design Airlines in the world. The awards recognise the airline’s unwavering dedication to meticulous design and exceptional customer experience across all operations.

The Aria Suite and the new Premium Economy cabin products launched in October 2024 on the retrofitted Boeing 777-300ER aircraft have been particularly lauded. Vivian Lo, Cathay’s General Manager of Customer Experience and Design, expressed the airline’s honour at being recognised:

“We at Cathay Pacific are honoured to be recognised with these awards from TheDesignAir. These three awards are a testament to our unwavering dedication to meticulous design and exceptional customer experience across everything we do, whether in the air, on the ground or online.”

Human-Centric Design

Cathay Pacific’s approach to design is deeply human-centric, focusing on comfort and customer satisfaction. The Aria Suite Business Class and the new Premium Economy cabin have been thoughtfully crafted with the passengers’ comfort in mind.

Jonny Clark, Founder and Director of TheDesignAir, praised Cathay Pacific’s design philosophy:

“Cathay Pacific’s Aria Suite launch impressed our judges with a residential, passenger-centric approach to design. From airborne art galleries to intuitive seat design and soft trim and finish details across both Business class and Premium Economy, there is a new lease of life in the airline’s fleet as the 777-300ER retrofit takes place. This, partnered with the airline’s tireless approach to design across the entire passenger experience, has helped the airline secure Design Airline of the Year, Asia this year.”

Consistent Recognition

These latest accolades follow a series of recognitions for Cathay Pacific in 2024, including being named in the top five of the world’s best airlines in the Skytrax World Airline Awards and in the top three best premium airlines in AirlineRatings’ rankings. Skytrax also named Cathay Pacific’s Economy class the world’s best.

These honours highlight Cathay Pacific’s relentless pursuit of excellence and its commitment to becoming one of the world’s greatest service brands by delivering exceptional experiences to its customers worldwide.

Conclusion

Cathay Pacific’s latest awards underscore the airline’s dedication to design excellence and customer satisfaction. As the airline continues to innovate and enhance its offerings, passengers can look forward to an even more comfortable and enjoyable travel experience.