Qatar Airways Welcomes Novak Djokovic as Global Brand Ambassador and Wellness Advisor

Qatar Airways has taken a significant step forward by announcing an exciting new partnership with tennis legend Novak Djokovic. As the airline’s Global Brand Ambassador and Wellness Advisor, Djokovic’s association with Qatar Airways marks the beginning of a multi-year collaboration that unites the World’s Best Airline with a sporting icon celebrated for his excellence, resilience, and global appeal.

Unveiling at the Altitude Wellness Centre

The partnership was unveiled at the Altitude Wellness Centre at Al Maha Qatar Airways Crew Accommodation Building, a location that symbolises peak performance and well-being—qualities that define Djokovic’s illustrious career. This collaboration pays tribute to his extraordinary achievements on tennis courts worldwide and his relentless pursuit of high performance.

Celebrating Excellence

With 24 Grand Slam titles and a gold medal from the 2024 Paris Olympics, Novak Djokovic is one of the greatest athletes in history. From Wimbledon’s grass courts to Melbourne’s hard courts, his career reflects the same values of perseverance, excellence, and global influence that Qatar Airways embodies as the World’s Best Airline.

Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer expressed his enthusiasm: “We are thrilled to welcome Novak Djokovic to the Qatar Airways family. Novak’s extraordinary career, defined by record-breaking achievements and an unrelenting drive to succeed, mirrors our own commitment to excellence.”

A Shared Commitment to Wellness

Djokovic, now the airline’s Global Brand Ambassador and Wellness Advisor, highlighted the importance of the partnership: “It is my great pleasure and honour to partner with Qatar Airways. The airline’s impeccable service and recognition of well-being and longevity align with my passion. Together, we will enhance the award-winning experience for customers worldwide.”

Qatar Airways’ collaboration with Djokovic underscores shared values of travel, wellness, and excellence. Seamless travel and holistic well-being are essential for Djokovic’s peak performance, paralleling Qatar Airways’ dedication to connecting people and fostering a culture of care.

Exclusive Collaborations and Global Reach

The partnership will see unique activations at premier tennis tournaments, including hospitality experiences for passengers and partners at Grand Slam events. Qatar Airways will also work with Djokovic to further elevate the Qatar ExxonMobil Open, enhancing its visibility and attracting top-tier talent.

Promoting Well-being

Qatar will become a hub for Djokovic’s patented “Regenesis” Pod technology, an innovative solution in recovery and wellness. This technology aims to redefine wellness and athletic recovery, benefiting both athletes and the airline’s staff through advanced sports science.

Expanding Qatar Airways’ Sports Partnerships

This partnership with Djokovic adds to Qatar Airways’ impressive portfolio of global sports partnerships, including associations with FIFA, AFC, UEFA, Paris-Saint Germain (PSG), FC Internazionale Milano, and many others. These collaborations reflect Qatar Airways’ commitment to excellence and its role in connecting the world through sports.

With Novak Djokovic on board, Qatar Airways is set to continue its legacy of providing unparalleled service, promoting wellness, and achieving excellence on a global scale. The airline looks forward to a successful partnership that will undoubtedly bring new opportunities and enrich the travel experience.

Join us in celebrating this exciting collaboration and experiencing Qatar Airways’ world-class service, now with the added inspiration of Novak Djokovic’s remarkable journey.