Cunard’s Queen Anne: A New Era of Luxury Retail at Sea

With less than three months to go until the launch of its new ship, Queen Anne, Cunard has offered a sneak peek into the elevated retail experiences that await its guests. The world-renowned luxury cruise line has announced a unique collection of 115 household brands featured on board, ranging from luxury watchmakers Bremont to the beauty division of French fashion house Chanel.

The Queen Anne will also introduce 27 exciting brands representing first-time partnerships for Cunard, including Hugo Boss, Raishma, Chapel Down, Whittard, and 886 Royal Mint. Garrard, the first official crown jeweller in the UK, will also have its first boutique on board a Cunard ship.

In addition to an expertly curated selection of fellow Walpole brands on board, Queen Anne will herald a new era of retail therapy at sea. Walpole, the official sector body for British luxury, welcomed Cunard as a member in 2019.

The ship’s retail spaces, designed by Sybille de Margerie, will feature meandering pathways to inspire exploration and intrigue, enabling guests to intuitively weave through areas, with seamless connections leading shoppers from one category to another.

From light-filled boutiques with stunning sea views housing covetable jewellery, clothing, accessories, and gifts to carefully curated collections of pre-loved accessories from designer names, Queen Anne will boast several feature spaces designed to bring products to life in up-close experiences.

The Grand Lobby Boutique is the ultimate venue for retail indulgence. It is where guests will find the first-ever Garrard fine jewellery boutique at sea and Queen Anne’s Cabinet of Curiosities and Experience Lounge.

The Cabinet of Curiosities is a dazzling new concept featuring 38 display cases showcasing curated treasures from various luxury brands that will celebrate the style and intrigue of travel. This immersive, one-of-a-kind rotunda gallery will showcase a 360-degree display of collectables, jewellery, fashion, and art from Cunard’s partner brands – such as Chanel and Bremont – that are available to buy, alongside never-before-seen treasures from the luxury cruise line’s archives.

Another element of Queen Anne’s elevated retail offering is the Experience Lounge, where retail intertwines with food and drink, allowing the ship to enhance activations and events in style.

To further enhance the guest experience, Queen Anne will boast a dedicated Shopping Host, the only role of its kind in the Cunard fleet. This personal shopping concierge will have an extensive knowledge of the available assortment and brands’ stories to offer guests a rewarding retail experience.

Furthermore, a personalisation desk will be available for guests who wish to add a personal touch to purchases through engraving, embossing, and more.

As the Queen Anne prepares to set sail, it promises to deliver an unparalleled retail experience, combining luxury, innovation, and personalisation to redefine shopping at sea.