Taylor Swift Fans Flock to Bonza’s Direct Melbourne Flights, Driving Up Sales

Thousands of fans from around regional Australia have taken advantage of Bonza’s low-cost direct flights to Melbourne to watch superstar Taylor Swift on her forthcoming Eras Tour, with flight bookings increasing in the months leading up to her performances.

The 14-time Grammy-winning singer-songwriter will play three gigs in Melbourne on 16-17 and 18 February, with the low-cost airline revealing the top regional locations where eager Tay Tay fans tried to dodge a Cruel Summer to watch their fave popstar perform.

“We saw a Swift Lift in bookings with most flights from Sunshine Coast, Bundaberg, Toowoomba, Port Macquarie, Mildura and Rockhampton to Melbourne (Tullamarine) fully booked, as well as flights from Sunshine Coast and Gold Coast to Melbourne (Avalon) at capacity too,” Tim Jordan, chief executive officer of Bonza, said.

“We’re delighted to connect Taylor Swift fans from across regional Australia so they can Shake it Off at the Melbourne Cricket Ground without spending a small fortune getting there. Demand is high for Aussies to travel domestically. At Bonza, we’re proud to connect customers in regional centres to more of their backyard than ever before with low-cost airfares, which is a win for domestic tourism.”

Bonza operates 11 routes to/from Melbourne (Tullamarine) and two to/from Melbourne (Avalon).

With Valentine’s Day less than a week away, Bonza is hosting a 50% off sale across its entire network**, which started already and runs until 23:59 AEST, 14 Feb ’24 for travel between 23 Feb – 06 Mar, 13 Mar – 27 Mar, 17 Apr – 19 Jun, 16 Jul – 12 Sep, 07 Oct – 26 Oct with the promo code GOMATES.