Cathay Pacific Launches Premium Lifestyle Brand “Cathay”

Cathay Pacific has introduced a new premium travel lifestyle brand that will be distributed internationally.

Under the “Cathay” umbrella, the brand’s mission will be to promote a lifestyle centred on travel.

Cathay will now serve as the global umbrella name, while Cathay Pacific will continue representing the airline’s division.

“This month of September marks 77 years since the Cathay story first began with a single Douglas DC-3 aircraft nicknamed ‘Betsy’ and a drive to connect the world and its people,” Ronald Lam, CEO of Cathay, said.

Customers’ preferences and requirements have evolved, and so have we. In rebranding as Cathay, we’ve entered an exciting new era representing our dedication to the passenger and our goal of becoming “one of the world’s greatest service brands.”

New and desirable travel, dining, accommodation, and spa options await consumers everywhere.

To mark the beginning of Cathay’s global expansion and draw attention to the brand’s mission to help people take the next step in their lives, Cathay has released its first worldwide advertising campaign in three years: Feels Good To Move.

The campaign celebrates humanity’s innate need to move, beginning with our first heartbeat, and every piece of content is a compelling call to action.

“This campaign goes straight to the heart of why Cathay exists as a premium travel lifestyle brand – a brand that aims to enable us to live the premium travel lifestyle every day,” said Edward Bell, Cathay’s General Manager of Brand, Insights and Marketing Communications.

“Cathay has always been about forward progress since our inception.”We are wired to be restless.

“This campaign celebrates how good it feels to move.”

Cathay debuts in Hong Kong, the Chinese mainland, and 22 other markets around Asia, Oceania, and the Americas (including Australia, New Zealand, the Middle East, Africa, Europe, and the Americas).