
Emirates Business Class – Photo: Emirates
Emirates Skywards has broken a new milestone with over 30 million members globally. Emirates and flydubai’s award-winning loyalty programme is celebrating big with great deals, including a chance to win one million Skywards Miles.
The loyalty programme has evolved over the last two decades to become one of the world’s most known and valued loyalty programmes.
Emirates Skywards continues to revolutionise the customer loyalty programme, both in the air and on the ground, with its ground-breaking initiatives, cutting-edge product offers, and 150+ brand partners.
“Thank you to each and every one of our 30 million members who have made Emirates Skywards the successful loyalty programme it is today,” Dr Nejib Ben Khedher, Divisional Senior Vice President Emirates Skywards, said. “This is a huge achievement for our organisation, and we’re thrilled to be able to express our appreciation to the loyal members who have been so instrumental to our growth and success. There’s something for everyone in store this month, so stay tuned for some of the best deals ever. We’re giving away a million miles, offering free upgrades to Business Class, and upgrading your Tier status”,”
“At every turn, whether you’re flying, dining, shopping, or driving, we’re here to ensure you get the best value, choices, and rewarding experiences a loyalty programme can deliver. We’re very proud of this milestone and look forwards to the road ahead of us.”
From 30 January to 1 February 2023, Emirates will serve unique branded cupcakes on select flights. To commemorate the occasion, the loyalty programme will provide great surprises from 23 January to 4 February 2023. This includes the following:
1,000,000 MILES: Win the Skywards Miles lottery! From 23 January to 4 February 2023, enter the game for a chance to win a grand total of one million Miles, which is enough to redeem more than ten one-way Emirates Business Class flights from Dubai to London. Participants using Emirates Skywards co-branded credit cards can double their winning chances.
Members of Emirates Skywards who travel to and via Dubai between 30 January and 1 February 2023 will be eligible for even greater benefits. When you arrive at Dubai Airports, look for a red “30 million” label on your luggage to check whether you’re one of the many happy winners!

Emirates Skywards has extended and diversified its brand relationships since its launch in 2000 to give its members more creative methods to earn and spend Miles. There are presently more than 150 partners in the reward programme, including 16 airline partners, more than 100 hotel partners, 33 financial partners, 22 retail and leisure partners, and seven car rental companies.
The loyalty programme gets more than 120,000 members every month on average. Between April 2021 and March 2022, Emirates Skywards welcomed more than 1.4 million new members.
Members of Emirates Skywards come from over 180 countries, with 2.1 million in Australia, 3.7 million in the United Kingdom, 3 million in the United States, 2.2 million in the United Arab Emirates, and 2.1 million in India.