Scenic Group Introduces Scenic Ikon: A New Benchmark in Ultra-Luxury Yacht Cruising

“Scenic Ikon has been conceived, engineered and built with our in‑house shipbuilding division at MKM Yachts and will be operated entirely by our own dedicated Scenic crew. This remarkable vessel is the result of more than three years of passion, innovation and development by our team.”

– Glen Moroney, Founder & Chairman, Scenic Group

The Next Evolution in Discovery Cruising

• Two Airbus H130‑T2 helicopters for aerial sightseeing and exclusive landings
• A Triton AVA submersible for underwater exploration
• A fleet of Zodiacs for close‑up encounters
• Superyacht Fassmer tenders for seamless and stylish transfers

Luxury Redefined at Sea

The yacht’s design showcases attention to every detail, from expansive staterooms ranging between 34 m² to 250 m² to its 15 distinct dining venues featuring global cuisines. Guests can unwind in the two‑level Senses Rejuvenation Spa — a 1,700 m² wellness haven offering hydrotherapy, thermal suites, and bespoke spa treatments.

Guests in the Penthouse and Owner’s Suites, as well as Chairman’s Club members, will enjoy inclusive experiences such as exclusive helicopter flights, private submersible dives, and invitations to curated Discovery excursions.

From Venice to the Ends of the Earth

With construction already well underway at MKM Yachts in Rijeka, Croatia, Scenic Ikon is on schedule for delivery in late 2027. The yacht’s inaugural voyage from Venice in April 2028 has already sold out, a clear sign of anticipation among the world’s elite travellers.

Her maiden season will span 110 ports, 21 countries, and 26 new destinations — including the Mediterranean, Aegean, Egypt, the Cape Verde Islands, Antarctica, the Falkland Islands, and the Chilean Fjords.

Innovation Meets Immersion

Onboard innovations include a retractable water sports marina for warm‑weather sailings, extended helicopter landing programs at golf courses, fine‑dining venues, and historic landmarks, as well as all‑inclusive amenities featuring premium drinks, Freechoice shore excursions, and butler service for every guest.

At an estimated price point of A$1,200 per night, Scenic Ikon’s fully inclusive experience places her firmly at the top tier of ultra‑luxury travel while offering exceptional value within this category.

Embark on the Future of Luxury Exploration

The unveiling of Scenic Ikon is more than the arrival of a ship — it’s the beginning of a new era in high‑end discovery cruising. With advanced design, environmental innovation, and unbridled luxury, Scenic Group continues to lead the frontier where exploration meets indulgence.

Learn more about the Scenic Ikon and upcoming itineraries at www.scenic.com.au.