Photo credit: Qatar Airways
The Australian Competition and Consumer Commission (ACCC) has announced its intention to approve a cooperative alliance between Virgin Australia and Qatar Airways for a five-year period. Although final regulatory approvals are still pending, the competition watchdog’s proposal to authorise this strategic partnership is a promising development for air travellers.
Enhanced Connectivity and Competition
The proposed alliance will see Virgin Australia and Qatar Airways collaborate on 28 new weekly return services between Doha and four Australian cities: Perth, Brisbane, Sydney, and Melbourne. According to the ACCC, this partnership is expected to boost competition, enhance connectivity, and provide passengers with more choices. Under the agreement, Virgin Australia would operate the new services using Qatar Airways’ aircraft and crew under a ‘wet lease’ arrangement.
Public Benefits
ACCC Commissioner Anna Brakey highlighted the potential benefits of the cooperative conduct: “We consider that the proposed cooperative conduct would likely result in several public benefits including providing enhanced products and services for air travellers, which would include increased choice of international flights, with additional connectivity, convenience, and loyalty program benefits for consumers.”
Interim Authorization and Marketing
The airlines have already begun marketing and selling the new Australia-Doha routes under an interim authorization granted by the ACCC in November last year. Should the final regulatory approvals not be granted, both airlines have agreed to offer refunds or re-accommodation at no extra charge.
Workforce Concerns
While some stakeholders have raised concerns about the impact on Australian workforce laws, particularly the use of Qatar-based crew, the ACCC believes the proposed alliance would not significantly harm the Australian aviation workforce. Commissioner Brakey noted, “We consider that Virgin Australia is unlikely to commence operating long-haul international services between Australia and the Middle East on a stand-alone basis in the next five years.”
Loyalty Program Benefits
Under the proposed deal, Virgin Australia’s Velocity Frequent Flyer members would continue to earn and redeem points on Singapore Airlines flights worldwide, with existing partnerships with South African Airways and Virgin Atlantic remaining unchanged.
Public Feedback and Final Decision
The ACCC is now seeking public feedback on its draft determination, with submissions due by 7 March 2025, before making its final decision.
This potential alliance between Virgin Australia and Qatar Airways marks an exciting chapter in international air travel, promising enhanced services, greater connectivity, and improved options for passengers travelling between Australia and the Middle East.
Air New Zealand’s Electric Aircraft Trial Marks a Major Step Toward Net Zero Flying
Riyadh Air Unveils Hafawa Lounge in Riyadh, Redefining Premium Airport Hospitality Ahead of Launch
Luxury in the Skies: Inside the World’s Most Extravagant First‑Class Airline Cabins
Delta Air Lines to Go Daily Between Melbourne and Los Angeles for Peak 2026–27 Summer
Etihad Upgrades All Australia Flights to Its Newest Business Class Suites
Cathay Strengthens Global Sustainability Leadership With Record SAF Commitments in 2025
Windstar Cruises Opens Winter 2027–2028 Season: 21 New Small-Ship Itineraries from Tahiti to Asia and the Canary Islands
Aman-i-Khás Unveils New Grand Tented Pool Pavilions and Immersive Wilderness Experiences in Ranthambore
10 Most Beautiful (and Exclusive) Beaches in the World – And How to Reach Them from Australia