Scenic Group Launches New Scenic & Emerald Rewards Loyalty Program Unifying Yacht, River and Land Journeys

Scenic Group has launched Scenic & Emerald Rewards, a new global loyalty program that unifies its previous Scenic Club and EmeraldEXPLORER schemes into one streamlined platform for returning guests. The program is designed to reward loyal travellers across the group’s full portfolio of luxury yachts, river cruises and escorted land journeys, spanning all seven continents and more than 100 countries.

One loyalty account across Scenic and Emerald

Under the new Scenic & Emerald Rewards structure, all existing status points from Scenic Club and EmeraldEXPLORER have been consolidated into a single account, giving members a clearer, more seamless way to earn and redeem benefits on every booking. Membership remains free for guests returning from their first Scenic or Emerald journey, making it easy for repeat travellers to start enjoying rewards straight away.

Scenic Group Founder & Chairman Glen Moroney says the integrated program represents a major evolution in how the company recognises its most loyal guests, highlighting that few travel brands can offer earning and recognition across ocean, river and land journeys at this scale.

Four simple tiers: Gold, Diamond, Emerald, Chairman’s Club

To simplify recognition, Scenic & Emerald Rewards introduces a refined four‑tier structure: Gold, Diamond, Emerald and Chairman’s Club. Thresholds have been realigned and benefits enhanced at each level, ensuring that as members move up through the tiers they receive stronger privileges, added recognition and more elevated experiences.

Existing members have been automatically transitioned into the new framework, with points balances adjusted where tiers were merged so guests keep, or gain, their tier benefits without needing to take any action. The focus, Scenic Group says, is on making loyalty easier to understand while still feeling aspirational and rewarding.

MyRewards: 1% back toward future journeys

A standout feature of the new program is MyRewards, which assigns a real monetary value to member bookings. For eligible new bookings made directly with Scenic Group, members earn 1% of the booking value (excluding taxes, fees and certain charges) as a credit that can be redeemed toward future Scenic or Emerald cruises or land journeys.

MyRewards balances are applied to a member’s account after travel and can then be used as part payment on a subsequent journey, giving guests a tangible way to see their loyalty translate into savings on their next trip.

Designed with guests and advisors in mind

Scenic & Emerald Rewards was developed using extensive feedback from guests and travel advisors, with a brief to simplify the previous set of programs and make benefits more transparent and meaningful. The unified program is intended to deliver clearer communication, more relevant recognition and easier access to rewards, no matter whether members choose a European river sailing, an ultra‑luxury yacht voyage or an escorted land tour.

For travellers who enjoy mixing river, ocean and land experiences across Scenic and Emerald’s brands, the new loyalty framework provides one cross‑portfolio account that follows them from journey to journey, turning every booking into an opportunity to climb tiers and bank value toward their next holiday.