Riyadh Air Takes Flight in Fashion: Unveiling a New Era of Aviation Couture

Riyadh Air, Saudi Arabia’s new world-class airline, has made a grand entrance into the world of fashion. In collaboration with renowned Saudi fashion designer Ashi, founder of Parisian couture house ASHI Studio, Riyadh Air unveiled its first-ever fashion collection during the prestigious Haute Couture Week in Paris.

A Runway Debut

The airline took to the runway in style, showcasing its stunning new lifestyle collection for its frontline team members. The exclusive fashion line, inspired by the 1950s ‘golden age’ of aviation, is a blend of timeless elegance and modern styling. It features dozens of male and female looks, 15 of which were revealed during the fashion week. The collection includes cashmere outerwear, fine wool dresses and trousers, custom leather footwear, amethyst earrings, and iconic pillbox hats.

A Shared Vision for Sustainability

The reveal evening was attended by distinguished guests, including senior stakeholders, diplomats, and celebrities. During the event, Riyadh Air and Lucid, maker of the world’s most advanced electric vehicles, reaffirmed their shared commitment to sustainable transport and eco-friendly practices. The two companies have an innovative partnership with a shared vision for the future of sustainable transportation.

A Nod to Saudi Heritage

For the new fashion line, Ashi introduced completely new color tones, including the chic and elegant Electric Amethyst for womenswear, and Dark Amethyst for menswear. These unique amethyst shades pay homage to Saudi Arabia’s stunning lavender fields and are rooted within Riyadh Air’s primary color. The full collection is scheduled for launch early next year.

A First-of-its-Kind Showcase

Ten womenswear looks and five menswear looks were unveiled during the first-of-its-kind Haute Couture Week showcase. The fashion collection, to be worn by Riyadh Air cabin crew, pilots, concierges, and airport agents, can be changed seasonally, keeping the looks fresh all year round.

A Testament to Attention to Detail

Ashi cleverly incorporated distinctive Riyadh Air elements within the concepts, such as the iconic canopy twist found in the Riyadh Air brand. The coats and jackets worn at the Paris launch also include the same modern lines as seen on the Riyadh Air logo.

Words from the Visionaries

Riyadh Air CEO Tony Douglas expressed his pride in the landmark occasion, stating, “For a start-up airline to be showcasing our new fashion collection during Haute Couture Week in Paris shows what an impact Riyadh Air is having globally.”

Ashi, Founder and Creative Director of ASHI STUDIO, shared his excitement about the collaboration, saying, “This is an amazing collaboration where fashion is helping to make an airline modern with completely unique looks. It shows that Riyadh Air has no limits and that luxury and attention to detail is key across every aspect of the experience.”

A Bright Future Ahead

Riyadh Air is on track to make its maiden flight in 2025, revolutionizing the future of air travel through a premium aviation experience for both guests and team members. With an unwavering dedication to cutting-edge thinking and innovation, Riyadh Air aims to set new standards in the industry. This fashion line is just the beginning of what promises to be an exciting journey.