Photo courtesy: Oceania Cruises
Oceania Cruises®, known for its world-class culinary adventures and destination-led luxury, is making waves again with its newest ship, Oceania Allura™ which was launched on 13 November 2025. Oceania Allura isn’t just the latest jewel in the fleet—it’s also home to a first-of-its-kind, immersive digital Art Experience, designed to spark creativity and wonder for art lovers.
A Voyage of Artistic Discovery
Oceania Allura’s exclusive Art Experience transforms the ship into a floating canvas, inviting guests on a journey that celebrates artistry from every corner of the globe. With nearly 30 works from 14 artists spanning 7 countries, there’s something for everyone—from Roberto Matta’s striking abstract expressionism to Judy Pfaff’s award-winning spatial installations and the bold, contemporary creations of Bobbie Burgers and Eduardo Arranz-Bravo.
The exhibition isn’t just about viewing art; it’s about real interaction. Guests can access a bespoke digital platform right from their mobile devices, using QR codes thoughtfully placed throughout Decks 5 and 6. Scan a code, and you’re plunged into an emotional, intimate film crafted by design agency CONDUCTR, unveiling not just the final masterpiece but the personal journeys and philosophies of each artist.
Where Ambience Meets Artistry
Centred around the Grand Lounge and the effervescent Martinis bar, the Art Experience is as much about environment as it is exhibition. Whether you fancy a curated route through the collection or prefer to explore at your own pace, Oceania Cruises ensures every traveller finds their perfect way to connect with art aboard Allura.
And for those who fall in love with a particular piece, select artworks can be purchased as exclusive prints—so you can bring a little onboard magic home.
Elevating Onboard Enrichment

Jason Montague, Chief Luxury Officer of Oceania Cruises®, captured the spirit of this innovative offering: “The Art Experience is a testament to our commitment to create beauty and wonder in every dimension of our travel experience. This transforms Allura’s spaces into a journey of discovery and reflection, allowing guests to explore the wonders at sea and within the ship itself.”
CONDUCTR’s Jos van der Steen added, “The Art Experience is one of the most meaningful projects we’ve been privileged to deliver, built ground-up in collaboration with Oceania Cruises and reflecting the care and detail that define the line’s hospitality.”
Discover More
For Australian cruisers seeking enrichment, creativity, and world-class luxury, Oceania Allura’s new digital Art Experience sets a bold standard. Chart your own artistic journey—visit Oceania Cruises to learn more, view itineraries, and see what makes this ship a true gallery at sea.
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