
Photo: Oceania and Regent Seven Seas Cruises
Luxury at Sea Just Got Brighter: Breitling, Crown of Light Diamonds, and World-Class Brands Now Sailing Onboard
Two of the most prestigious names in luxury cruising, Oceania Cruises® and Regent Seven Seas Cruises®, are raising the bar for sophisticated travel experiences with the announcement of a fleetwide retail partnership with Diamonds International®. Guests sailing aboard these world-renowned cruise lines will now have access to a curated selection of fine jewellery, luxury timepieces, premium lifestyle brands, and exclusive collections—bringing a new dimension of elegance to life at sea.
A New Era of Luxury Shopping at Sea
The partnership marks the first time Swiss luxury watchmaker Breitling® is available onboard Oceania Cruises, debuting on the line’s newest ship, Oceania Allura. Known worldwide for its aviation-inspired craftsmanship and precision, the Breitling collection is a perfect complement to Oceania’s guests, who seek both refined style and a spirit of adventure.
Guests aboard Oceania’s fleet will also enjoy Diamonds International’s signature retail experience, featuring iconic brands such as:
- Crown of Light Diamonds – a patented 90-facet diamond cut delivering unmatched sparkle.
- Ferragamo – timeless Italian handbags and accessories.
- Tumi – premium travel luggage designed for global explorers.
- Chanel & Dior – world-class luxury fragrances.
- Cariloha – sustainable linens made from bamboo.
- North Face outerwear & Italgem Steel men’s jewellery.
- Panerai – Italian luxury watches known for bold design.
Additionally, Fair Harbor®, a sustainable fashion brand turning ocean plastics into coastal-inspired clothing, and Alustre®, a diamond-infused cosmetics line, will make their at-sea debut as part of this partnership.
Expanding to Regent Seven Seas Cruises®
Guests of Regent Seven Seas Cruises will also experience this elevated shopping experience beginning with the debut of Diamonds International aboard Seven Seas Mariner®, following its multi-million dollar refurbishment in late 2025. More details on Regent’s rollout will be announced soon, offering guests even more opportunities to enjoy curated luxury retail during their ultra-luxury voyages.
A Vision Shared at Sea
Jason Montague, Chief Luxury Officer of Both Oceania Cruises and Regent Seven Seas Cruises, shared:
“We are thrilled to be partnering with Diamonds International and believe that our guests will relish the opportunity to browse and buy from the remarkable array of brands on offer as they sail the globe on our small luxurious ships.”
Albert Gad, CEO of Diamonds International, added:
“This partnership means a lot to us. We’re proud to keep growing with Oceania Cruises and Regent Seven Seas Cruises, and our team is excited to bring our collections to their guests around the world, on every ship, now and in the future.”
Redefining Luxury at Sea
With this collaboration, both Oceania Cruises and Regent Seven Seas Cruises reinforce their position as leaders in elegant, immersive, and trend-setting travel. By pairing world-exclusive retail with fine dining, curated shore excursions, and personalised service, the brands are redefining what it means to experience true luxury on the oceans.
🌊 Ready to discover luxury at sea?
- Explore voyages with Oceania Cruises
- Experience ultra-luxury with Regent Seven Seas Cruises