Norwegian Cruise Line Holdings Launches Game-Changing Loyalty Status Honouring Program Across Three World-Class Brands

In a move set to reshape the loyalty landscape of luxury and premium cruising, Norwegian Cruise Line Holdings Ltd. (NCLH) has announced a sweeping new benefit for its most valued guests: the Loyalty Status Honouring Program. This industry-leading initiative will see loyalty status recognised seamlessly across all three of NCLH’s award-winning brands—Norwegian Cruise Line, Oceania Cruises, and Regent Seven Seas Cruises. For seasoned cruisers and loyal guests, it marks a significant step forward in travel flexibility, value, and recognition.

What’s Changing—and Why It Matters

Starting with cruises departing on or after 15 October 2025, members of Norwegian’s Latitudes Rewards®, Oceania’s Oceania Club®, and Regent’s Seven Seas Society® will have their loyalty tier matched to the equivalent level across any of the three cruise lines each time they sail. Whether you’re keen for Norwegian’s lively adventures, Oceania’s famous “Finest Cuisine at Sea®”, or the unmatched all-inclusive elegance of Regent, you’ll enjoy the perks and privileges you’ve already earned—no matter which ship you choose.

This isn’t just a minor tweak. With a combined fleet of 34 ships sailing to more than 700 destinations, this means loyal travellers can confidently branch out, sampling new brands, styles, and itineraries—without sacrificing the recognition and value they’ve worked hard for.

Why Loyalty Recognition Matters Across Brands

The move elevates guest experience in several crucial ways:

• Recognition Without Boundaries: Loyalty is now truly global—elite status, benefits, and service travel with you, whether you’re sampling Oceania’s small-ship cuisine, Norwegian’s action-packed family fun, or Regent’s six-star all-inclusive offerings.
• Freedom to Explore: The program eliminates hesitation for loyalty members to try a new cruise line, unlocking more destinations, adventures, and styles under one banner—perfect for the traveller who wants it all.
• Stronger Connections: By rewarding customers wherever they choose to sail, the brands build long-term relationships with guests, fostering a community of curious, world-wise travellers who know they are valued every step of the way.
• Industry-Leading Flexibility: NCLH’s program encourages brand exploration while safeguarding the elite experiences that matter most—an approach that sets a new standard in the global cruise sector.

Why Cross-Brand Loyalty Recognition Matters:

• Ultimate guest experience: Consistent recognition means loyal cruisers can venture beyond their usual brand, all while keeping cherished privileges.
• Unmatched flexibility: More itinerary styles, more choices, and the freedom to see the world your way.
• Deeper connection: NCLH’s approach isn’t just about rewards—it’s about strengthening genuine guest relationships.

This kind of loyalty recognition is what makes cruising feel truly personal.

How It Works

Requests for loyalty status matching opened on 29 September 2025, ready for sailings from 15 October onward. Travellers simply have their current tier in Latitudes Rewards, Oceania Club, or Seven Seas Society matched to the corresponding level at either of the other two brands for each cruise. Full details, terms, and benefits are now available on each cruise line’s website: Norwegian Cruise Line, Oceania Cruises, and Regent Seven Seas Cruises.

Final Thoughts

Norwegian Cruise Line Holdings has set a new standard for rewarding loyalty at sea with its innovative Loyalty Status Honouring Program. As someone who values recognition and the feeling of being welcomed, this policy is a major shift—breaking down the traditional barriers between cruise line brands and expanding the power of guest benefits across the entire NCLH family.

For years, loyalty programs have tended to keep their perks siloed, meaning devoted travellers were often tied to a single brand. Now, with NCLH’s new initiative, status in Norwegian’s Latitudes Rewards, Oceania’s Oceania Club, or Regent’s Seven Seas Society will be honoured on a matching tier whenever guests sail with any of the three award-winning lines. This shows real commitment to making each journey more flexible and more rewarding, no matter which ship travellers board.

From 15 October 2025, this milestone program empowers travellers to enjoy their hard-earned perks—privileges, recognition, and elevated experiences—across an impressive fleet of 34 ships and more than 700 destinations. Whether your passion is Norwegian’s adventurous itineraries, Oceania’s famed culinary voyages, or Regent’s all-inclusive luxury, loyal guests now have the freedom to explore new horizons without compromising the benefits they’ve earned.

It’s rare to see a cruise loyalty program as dynamic and guest-focused as this. NCLH’s new approach is a win for both frequent cruisers who crave fresh experiences, and for newcomers eager to try the group’s luxury offerings—knowing their loyalty matters wherever they sail. With cross-brand recognition, the possibilities for choice and adventure are limitless, and every journey promises true appreciation for every mile sailed.

Here’s to more choice, more recognition, and more unforgettable journeys—NCLH has raised the bar high for cruise loyalty.