My Emirates Pass Now Available Year-Round: Unlock Unforgettable Dubai Experiences

For the first time, Emirates has announced that its popular My Emirates Pass is now available all year round, offering travellers access to over 600 exclusive discounts across Dubai. From world-class shopping and luxury spas to top-notch dining and unmissable leisure attractions, passengers flying from, through, or to Dubai can make the most of their visit regardless of the season.

A Seamless Way to Save and Explore

Using My Emirates Pass remains simple and convenient. Travellers just need to present their boarding pass—physical or digital—along with a valid ID at participating venues to access the offers. Passengers checking in online through the Emirates App are reminded to screenshot their boarding pass, as it won’t be accessible after landing.

With the program now running year-round, visitors can enjoy both summer and winter seasonal offers, ensuring unforgettable experiences at any time of the year.

Seasonal Summer Offers: April to September

From 1st April to 30th September 2025, My Emirates Pass will offer travellers exclusive summer discounts, coinciding with the much-anticipated Dubai Summer Surprises festival. Running from 27th June to 31st August 2025, this deal-packed season invites visitors to immerse themselves in luxurious shopping, exceptional dining, and vibrant entertainment. It’s the perfect opportunity to enjoy world-class hospitality, cultural treasures, and the golden beaches Dubai is renowned for.

Making Every Visit Unforgettable

Emirates continues to enhance the Dubai experience for its passengers. Travellers can curate customised holiday itineraries through the Dubai Experience platform, earning bonus Miles along the way. Members of the award-winning Emirates Skywards program can also accumulate Miles with partners across the city, adding even more value to their trip.

For those planning their holiday, Emirates Holidays offers flexible packages with round-the-clock support to ensure peace of mind. Passengers booking through Emirates Holidays not only benefit from tailored experiences but also earn bonus Miles on top of their flight rewards.

Additionally, UAE residents can use the Skywards Everyday app to earn Miles on day-to-day purchases across shopping, dining, beauty, and more, turning everyday spending into opportunities for future rewards.

A Season of Surprises Awaits

With My Emirates Pass, passengers can now enjoy exclusive benefits throughout the year, making Dubai a premier destination for families, couples, and solo travellers alike. Whether indulging in the latest wellness trends, experiencing thrilling attractions, or dining at world-class restaurants, the year-round pass opens the door to countless memorable moments.

To learn more or to start planning your trip, visit emirates.com.

This expansion reaffirms Emirates’ commitment to delivering unparalleled travel experiences, ensuring every visit to Dubai is nothing short of extraordinary. So, what are you waiting for? The golden sands of Dubai await!