MSC Cruises Launches Global Campaign That Celebrates the Beauty of Cruising

MSC Cruises, the contemporary brand of MSC Group’s Cruise Division, has launched its new worldwide integrated marketing campaign, “For a greater beauty,” this week.

The ad encourages the audience to experience the beauty of sailing more consciously, with a deep regard for the ocean and the world. Beauty, portrayed in the video by an attractive voice, inspires the audience to immerse themselves in the world’s destinations, nature, and beautiful experiences both on and off the ship.

The campaign will be launched in over 30 countries worldwide and viewed through various marketing channels such as TV, out-of-home, print media, the internet, and social media.

An Australian director, Kiku Ohe, directed the new campaign in partnership with Dentsu Creative Italy.

The TV commercial was shot on board MSC World Europa, one of MSC Cruises’ 22 modern ships and the fleet’s first ship to be powered by liquefied natural gas (LNG) and equipped with cutting-edge environmental technology. MSC World Europa provides an enriching holiday experience inspired by the Company’s European heritage, with international dining, world-class entertainment, award-winning family programming, and cutting-edge technology.

MSC Cruises is committed to achieving net zero greenhouse gas emissions from its marine operations by 2050. The company is also a significant investor in next-generation environmental marine technology to accelerate its development and availability throughout the industry.

Those looking to escape the ordinary and explore the beauty of cruising can choose from MSC Cruises’ more than 1,000 different departures, calling at more than 240 ports in 85+ countries until 2024.