
Photo courtesy: Malaysia Airlines
Malaysia Airlines continues to shine on the global stage, reaffirming its place as one of the most admired names in aviation. In October 2025, the national carrier was ranked 9th Best Airline in the World in the prestigious Condé Nast Traveller UK Readers’ Choice Awards 2025, an achievement that reflects the unwavering trust of travellers worldwide.
Excellence Recognised Worldwide
Adding to its list of accolades, Malaysia Airlines once again earned the coveted APEX Four Star Major Airline rating for 2026. This recognition, based on verified passenger feedback, celebrates the airline’s excellence in safety, service, and operational performance.
Datuk Captain Izham Ismail, Group Managing Director of Malaysia Aviation Group (MAG), expressed his pride:
“We are deeply honoured to receive these global recognitions, which reflect the unwavering dedication of our people in delivering exceptional experiences with our Malaysian Hospitality. Being ranked among the top 10 airlines by Condé Nast Traveller readers and maintaining our APEX Four Star Major Airline status reinforces the trust that travellers place in us.”
Transforming the Passenger Experience
Under the leadership of Bryan Foong Chee Yeong, Group Chief Strategy and Transformation Officer of MAG, Malaysia Airlines is embracing a bold vision for the future. Through strategic transformation initiatives, the airline has integrated data-driven decision-making, innovative marketing, and digital engagement to elevate its brand and commercial performance globally.
This forward-thinking approach earned Malaysia Airlines two top honours at the Asian Experience Awards 2025 in Singapore:
- Malaysia Brand Experience of the Year (Airline category)
- Malaysia Brand Experience of the Year (Aviation category)
These awards were presented for the groundbreaking project “Elevating Brand Experience Through Commercial Strategic Elevation Transformation.” The recognition highlights Malaysia Airlines’ ability to innovate holistically—enhancing every aspect of its customer journey.
Award-Winning Creativity and Innovation
The airline’s storytelling prowess was further celebrated when it received the Big Bang Award at the YouTube Works Awards Malaysia 2025 for its acclaimed “Epicurean Journey to Chiang Mai” campaign. This captivating travel documentary celebrated the essence of exploration—showcasing vibrant markets, rich traditions, and the warm hospitality that defines every Malaysia Airlines journey.
In another milestone, MAB Engineering Services, part of the MAG family, took home Marketing Campaign of the Year 2025 at the Aviation Week Network MRO Asia-Pacific Awards for its transformative “Second TakeOff” campaign. The initiative spotlighted MAB Engineering’s successful brand revival and ongoing commitment to aviation excellence.
Building a Legacy of Malaysian Hospitality
Further cementing its leadership, MAG Arena captured Booth Design Excellence (Double Deck) at the Malaysia Business Events Awards (MBEA) 2025, recognising its standout creative design during MATTA April 2025.
From world-class service to strategic innovation, Malaysia Airlines and the wider MAG have proven their strength as global aviation leaders. These achievements reaffirm the Group’s mission—to deliver premium travel experiences rooted in authentic Malaysian Hospitality, while ensuring sustainable and profitable growth.
As Malaysia Airlines continues to rise among the world’s best, travellers can look forward to journeys that go beyond the destination—crafted with heart, excellence, and a touch of home.