Every Moment is a Journey: Discover the Magic of Mein Schiff’s Biggest Campaign Yet

Discover the magic of the seas with TUI Cruises’ boldest campaign yet, immersing travellers in the world of Mein Schiff like never before. September 2025 marks the launch of “Every moment is a journey”, a sweeping celebration of premium cruising filled with lightness, authenticity and unforgettable shared moments.

Picture this: shimmering turquoise waters, gentle sea breezes, and the warm glow of a Mediterranean sunset as you step aboard the sleek new Mein Schiff Flow. From Palma de Mallorca, it invites you on a 9-night adventure through stunning coastal gems in Italy, France, Spain and Portugal — each day a fresh discovery, every evening a new story to savour.

TUI Cruises has woven this dream into a dazzling campaign that reaches across Germany, Austria, Switzerland, Scandinavia, and the Benelux countries. You’ll catch it everywhere — on TV screens, whispering through online podcasts, resonating on radio waves, and even lighting up digital boards in the heart of cities. With over 1,300 pieces of captivating content and thousands of touchpoints in travel agencies, the campaign brings the vibrant Mein Schiff spirit right to your fingertips.

And it’s not just the stunning vistas or luxurious cabins that set Mein Schiff apart — it’s the joy of being together. Three heartfelt films shot aboard the new Mein Schiff Relax tell stories of families sharing laughter, couples finding perfect moments of serenity, and first-time cruisers embracing new horizons. Each tells a vivid tale of connection, adventure and the simple pleasures that make cruising so special.

Adding a sprinkle of global star power, Robbie Williams returns as the feel-good ambassador you can’t help but smile at. His presence on board fuses music and travel into a harmonious celebration of life’s finest moments, echoing the campaign’s theme that every moment truly is part of a greater journey.

Looking towards summer 2026, the Mein Schiff fleet invites you to explore beyond the familiar. From the northern beauty of Baltic seas and Norway on Mein Schiff Relax, to the bold adventures from Hamburg to Iceland and Great Britain aboard Mein Schiff 2, or the newly launched 7-day voyages from Porto on Mein Schiff 6, every route promises awe-inspiring scenery and stories to bring home.

And for those keen to plan ahead, the campaign’s early bird offer means cruising the Western Mediterranean in style for just €1,399 per person — a deal that makes luxury travel feel just a little bit more attainable.

As Vice President Commercial Clas Eckholt says, Mein Schiff isn’t just a cruise — it’s a lifestyle, a place where premium comfort meets heartfelt memories, designed for everyone from families to couples seeking that perfect holiday escape.

So why not take the plunge? With every wave and every sunset, the Mein Schiff experience promises that your holiday is not just a destination but a beautiful journey, with moments worth remembering forever.

Step aboard, and let the journey begin.