Crystal Cruises Launches Wave Season with Suite Dreams Upgrade Offer

Crystal has unveiled an exceptional offer for those seeking to sail on extraordinary adventures in 2024 and beyond to celebrate this year’s Wave Season.

Guests who book a 2024 cruise by 31 January will receive a complimentary suite upgrade as well as an upgraded wardrobe valeting service with free dry-cleaning and garment care.

The promotion includes:

• Up to a three-category upgrade from an Aquamarine Veranda Suite to Sapphire Veranda Suite or a Double Guest Room with Veranda to an Aquamarine Veranda Suite on select departures in 2024. Terms and conditions apply.
• Complimentary garment care and dry-cleaning services. Terms and conditions apply.
• Only eligible for new reservations made after 14 December 2023. Any changes to existing reservations would require guests to pay the prevailing rate.

Furthermore, Crystal has been running new creative tied to its Exceptional at Sea campaign, the first since the brand’s acquisition by the Abercrombie & Kent Travel Group in 2022, and the multi-million-dollar refurbishment and relaunch of its beloved ships, Crystal Serenity and Crystal Symphony, earlier this summer.

Celebrating Crystal’s heritage as the most awarded cruise line in the industry’s history, a team drawn from the worlds of luxury fashion, design, hospitality, and travel created a refreshed brand identity, positioning, and art direction, of which this landmark campaign is the first expression.

The creative features guests enjoying moments of tranquillity, connection, and celebration onboard the re-imagined Crystal ships – whether that’s poolside, on private verandas, fine-dining at Crystal’s landmark restaurants Umi Uma and Osteria d’Ovidio or sipping champagne at sunset.

“We went back to the DNA of what made Crystal so special to everyone who has sailed with us,” said Jacqueline Barney, Crystal’s Senior Vice President of Global Marketing. “Exceptional at Sea aims to connect all those elements in one campaign and transmit the feeling of a Grande Dame of travel, being beautifully remodelled for a new chapter.” We wanted to use a group of creatives drawn from fashion, film, and architecture to capture these two iconic ships in all their glory and create an emotional bridge linking the modern and the classic.”

Exceptional at Sea will be part of a seven-figure print, out-of-home, and digital campaign beginning this autumn in the United States, United Kingdom, and Australia. The New York Times, Conde Nast Traveller, The Telegraph, Travel & Leisure, and other leading US and UK lifestyle and travel publications have featured Creative. The imagery will also appear on the brand’s owned social media channels. Crystal will also work with all its significant consortia partners on specialized initiatives.