Azamara Cruises Launches ‘Discover What the Locals Know’: A New Era of Destination Immersion® for Winter 2026-2027

Suppose you’re dreaming of travel that goes beyond the guidebook. In that case, Azamara Cruises has just raised the bar for immersive, authentic experiences with the launch of their enhanced Destination Immersion® program for the Winter 2026-2027 season.

A Reimagined Approach to Meaningful Travel

Known for its overnight stays and late-night departures, Azamara has long catered to travellers who want to linger in port. Now, the cruise line is inviting guests to truly live like locals with its latest initiative: ‘Discover What the Locals Know.’ This innovative program doesn’t just show you the sights; it weaves you into the tapestry of each destination, from sharing meals at hidden eateries to participating in time-honoured traditions and day-to-day local life.

Dondra Ritzenthaler, CEO of Azamara Cruises, puts it best:

“Travel expectations are evolving, with a growing desire for genuine, immersive experiences that go beyond the typical tourist view…That’s what ‘Discover What the Locals Know’ offers: a reimagined approach to cruise travel that brings guests closer to the heart of each destination.”

Signature Experiences Across the Mediterranean

Set against the backdrop of Azamara’s extensive 2026-2027 Mediterranean schedule—from sun-drenched autumns to crisp early spring—guests will unlock:

• Small-group excursions led by locals
• Exclusive access to European film festivals and artisan workshops
• Culinary adventures featuring regional favourites in authentic settings
• Privileged entry into celebrated cities during off-peak hours for a more intimate vibe

With Azamara’s famed late nights and overnights, there’s ample time to stroll winter markets, chat with locals, or savour seasonal specialties—all without the crowds.

Highlights: Live Like a Local in Every Port

Here’s a taste of what awaits on Azamara’s curated itineraries:

• Florence, Italy: Attend the acclaimed Festival dei Popoli documentary film festival in a historic Florentine cinema, surrounded by locals who gather annually to honour powerful stories from around the world.
• Catania, Sicily: Immerse yourself in the citywide Maratona Belliniana musical celebration, honouring composer Vincenzo Bellini’s birthday (November 3rd) with performances and tributes across Catania.
• Seville, Spain: Revel in Seville’s creative spirit during the European Film Festival, with a double overnight giving you plenty of time to explore as the city buzzes with cultural excitement.
• Santa Margherita, Italy: Experience the olive harvest with a family-run frantoio, sampling the freshest first pressings and taking in the crisp autumn air alongside local producers.
• Florence Christmas: Wander the enchanting Piazza del Duomo Market—twinkling with handcrafted gifts, festive treats, and stirring choir performances in the heart of Florence.

Why Cruise the Off-Season?

The new program emphasises travel during quieter months, allowing for a more genuine, in-depth connection with each city, unhurried and unspoiled by crowds. It’s the perfect opportunity for culturally curious explorers to dive deep and create unforgettable memories.

Book Your Next Great Adventure

All sailings under the ‘Discover What the Locals Know’ banner are now open for booking. To learn more and reserve your journey of discovery, visit the official Azamara Cruises website.

Whether you’re a returning cruiser or seeking your first immersive voyage, Azamara’s enhanced Destination Immersion® program promises the richest, most authentic experiences at sea and ashore. Are you ready to discover what the locals know?