Tauck Launches Roam by Tauck: A New Luxury Travel Brand for Travellers in Their 40s & 50s

12+ Itineraries Across Six Continents Debuting in 2026–2027

In celebration of its 100th anniversary, Tauck, a global leader in upscale guided travel, has unveiled an all-new brand: Roam by Tauck. This is Tauck’s first new brand in more than a decade, thoughtfully designed for curious, style-savvy travellers in their 40s and 50s who desire a balance of active adventure, cultural discovery, and relaxed indulgence.

Launching with at least five journeys in 2026 and expanding to 12+ itineraries across six continents by 2027, Roam by Tauck represents the future of flexible, immersive luxury travel tailored to a new generation.

The Roam by Tauck Experience: Distinctive by Design

Drawing on Tauck’s century-long legacy of seamless, upscale, insider access, Roam by Tauck reimagines what a guided journey can look like for a younger luxury traveller:

✨ VIP Access & Signature Moments

Each itinerary offers once-in-a-lifetime access to experiences most guests couldn’t arrange on their own, such as:

• Ballooning above the pyramids of Teotihuacan
• Private dining inside Iceland’s ancient underground caves
• Canoeing beneath Dordogne’s medieval castles
• Hiking Portugal’s Douro Valley vineyards followed by a private tasting

🧭 Less Structure, More Choice

Embracing a flexible “half-on, half-off” philosophy, itineraries combine expertly curated guided moments with ample free time for personal discovery. Guests can choose curated optional excursions or simply explore at their own pace.

🏞️ Active by Design

Each journey incorporates adventurous activities, from whitewater kayaking in Bratislava to traversing Portugal’s Arouca 516 suspension bridge. Guided biking, nature treks, or coastal excursions are always part of the mix for travellers who crave more active immersion.

🌿 Moments to Unwind

Unlike fast-paced tours, Roam by Tauck builds in 3- to 4-night stays at boutique luxury properties, encouraging deeper connection with each destination and time to truly relax. With leisurely mornings, extended evenings, and access to world-class wellness and spa amenities, these journeys balance exploration with restoration.

Designed for How a New Generation Travels

“Because these guests lead busy, high-pace lives, they’re seeking indulgence in a way that feels seamless, flexible, and not over-scheduled,” said Jennifer Tombaugh, CEO of Tauck.

“Roam by Tauck meets these expectations by blending luxurious stays, signature moments, and active adventures with space to recharge.”

The brand was created following two years of research with more than 4,000 travellers, showing strong demand for flexible, high-quality trips. Priced comparably to Tauck’s higher-end offerings, Roam is tailored to younger luxury travellers who value authentic experiences, culinary exploration, and independent choice within a seamless travel framework.

The Next Chapter in Tauck’s 100-Year Legacy

With over 170 luxury tours already spanning all seven continents, Tauck has been shaping unforgettable journeys for four generations. Now, through Roam by Tauck, the company is charting a bold new course — one that will open the brand to a younger audience while staying true to Tauck’s hallmark: trust, expertise, and extraordinary access.

🌍 First departures for Roam by Tauck begin August 2026.
💻 For updates and announcements, visit Roam by Tauck.