Air India’s Digital Wings: Elevating the In-Flight Experience with CE Plus

Air India, the flag carrier of India and a pioneer in the aviation industry, has once again set a new standard for in-flight service with the launch of Cabin Executive (CE) Plus. This innovative iOS-based app is a game-changer for the airline’s 1,200-plus cabin executives, who are the cabin crew leaders on every flight.

CE Plus is not just an app; it’s a digital revolution that marks a significant milestone in Air India’s mission to enhance the customer experience. By equipping cabin executives with this technologically advanced tool, the airline is giving them powerful digital solutions, ensuring a more personalized and efficient service for our valued passengers.

CE Plus, a collaborative masterpiece, has been developed by Air India’s digital technology and design teams, in close partnership with the in-flight services team and the cabin executives. This innovative app, located in the tech hubs of Silicon Valley and Gurugram, is designed to streamline in-flight guest services and optimize crew operations from take-off to landing.

Here’s a glimpse into the transformative features of CE Plus:

• Data-Driven Personalization: With CE Plus, cabin executives can access guest profiles integrated with the flight’s seat map, allowing them to personalize services like never before. Whether it’s recalling a guest’s meal preferences or their special requests from previous flights, this app ensures that every passenger feels recognized and valued.
• Maintenance at a Touch: The app empowers cabin executives to document and photograph any cabin maintenance issues in real time. These observations, captured offline, are seamlessly routed to Air India’s engineering teams upon landing, ensuring swift and efficient resolutions.
• Teamwork and Clarity: CE Plus introduces a dynamic crew allocation system, enabling cabin executives to assign crew positions tailored to each aircraft’s unique requirements. This not only enhances service efficiency but also fosters a spirit of teamwork and collaboration.

Dr Satya Ramaswamy, Air India’s Chief Digital and Technology Officer, emphasizes the importance of cabin crew as the airline’s frontline ambassadors. “With CE Plus, our cabin executives have valuable data at their fingertips, allowing them to offer an elevated experience to our guests,” he says. The app is poised to become a defining feature of the Air India in-flight experience, with AI-enabled features on the horizon.

The future of CE Plus is promising, with regular updates planned to further enhance the guest experience. Upcoming features include personalized birthday surprises for loyalty program members, proactive service recovery, multilingual menus, AI-powered food and beverage recommendations, and a camera lens cabin view for rapid issue detection. This commitment to continuous improvement is a testament to Air India’s dedication to service excellence.

As Air India continues to innovate, CE Plus stands as a testament to the airline’s dedication to service excellence. It’s not just about flying; it’s about making every journey with Air India memorable.