Red Sea Global Unveils AMAALA: A Groundbreaking Coastal Lifestyle and Wellness Destination on the Red Sea

Red Sea Global (RSG) has announced the highly anticipated opening of AMAALA, the world’s most exciting new luxury coastal lifestyle and wellness destination, during the inaugural TOURISE Summit. Nestled across three breathtaking bays on Saudi Arabia’s northwest coast where the majestic Hijaz Mountains meet the turquoise Red Sea, AMAALA Triple Bay is set to welcome guests within months—ushering in a new era of regenerative tourism and holistic living.

Elevating Global Standards in Luxury, Wellness & Environmental Stewardship

AMAALA, inspired by the Arabic word for hope, introduces a reimagined standard of well-being and sophisticated living. Seamlessly blending tradition and innovation, it represents Saudi Arabia’s ambition to become a world-leading destination for wellness, marine adventure, and environmental stewardship. According to John Pagano, Group CEO of Red Sea Global, “AMAALA is the new home for wellness in the world,” inviting visitors to discover personal renewal through serene retreats and sun-soaked escapes.

First-Class Resorts and Signature Experiences Debut in AMAALA’s Opening Phase

Guests can look forward to AMAALA’s flagship luxury experiences:
• Equinox Resort and Residences: 128 sleep-optimized accommodations, revolutionary spa and regeneration programs, hyper-personalized vitality and fitness, plus culinary excellence.
• Four Seasons Resort and Residences, AMAALA at Triple Bay: 202 rooms and 25 residences surrounded by lush landscapes, extensive family amenities, and six high-end restaurants.
• Nammos Resort and Residences: Marina-view suites and apartments, iconic F&B selections including the acclaimed Nammos Restaurant and Ilios Bar, and vibrant wellness offerings.
• Rosewood Resort, AMAALA: Bespoke luxury with private residences, distinct zones for families, couples, and wellness seekers, and the Asaya Spa for deep renewal.
• Six Senses AMAALA: Immersive wellness programs, 100 pool suites and villas, a 3,000 m² spa, signature Six Senses longevity and detox programs, and advanced biohacking.
• AMAALA Yacht Club: Set to become a global yachting hub, hosting major events such as The Ocean Race Grand Finale 2027, and featuring a sailing academy.
• Corallium: An innovative marine life institute showcasing the wonders of the Red Sea through immersive, multi-level exhibits, ocean education, and conservation storytelling.
• AMAALA Hotel: A luxury escape for staff and guests, offering Levantine dining, a Mediterranean beach club, and smart, eco-conscious design.
The Wellness Route, a 5km linear park connecting pristine natural landscapes and all major resort experiences, will also launch in Phase One.
Inspired Sustainability and Vision 2030 Impact

AMAALA is steadfastly committed to regenerative tourism, targeting a 30% net conservation benefit to local ecosystems by 2040, with entire operations powered by 100% renewable energy. Strict visitor capacity (no more than 500,000 annually) and nature-positive infrastructure underscore the destination’s commitment to conservation, while projected socioeconomic contributions include 50,000 new jobs and SAR 11 billion (USD 3 billion) to Saudi Arabia’s GDP.
Unparalleled Access and Continued Growth

Arrivals are seamless via Red Sea International Airport, with direct flights from Doha, Dubai, Riyadh, and Jeddah (Europe routes coming soon), and onward transfer by luxury electric vehicles. The soon-to-reopen AlWajh Airport will add further convenience in 2026.

Upon completion, AMAALA will feature nine signature resorts with over 1,600 keys, including next-phase openings such as Clinique La Prairie Health Resort, Jayasom Wellness Resort, and The Ritz-Carlton Resort—ensuring a continuously evolving destination for ultra-luxury and wellness travel.

Explore the Future of Coastal Luxury

Discover more or plan your journey to Saudi Arabia’s new pinnacle of wellness, adventure, and sustainability at Red Sea Global.