Reconnect With Norway: Hurtigruten Unveils Fall Promotion After Record Summer

Hurtigruten, the legendary name in authentic coastal exploration, is giving travellers even more reason to pack their bags for Norway this fall. Following a record-breaking summer season, the cruise line has just announced its annual fall promotion under the campaign Reconnect in Norway, offering travellers the chance to save while experiencing the dramatic fjords, northern lights, and charming coastal communities the company has celebrated since 1893.

A Season of Growth and Opportunity

This summer, Hurtigruten saw an unprecedented surge in bookings, with demand for its premium Signature Voyages climbing more than 70%. These all-inclusive journeys, introduced in 2023, quickly secured their place as a top choice for discerning North American travellers eager to experience Norway’s raw beauty paired with modern comfort.

Now, through November 16, 2025, travellers can book select voyages for travel between October 2025 and September 2026 at enticing discounts:

• Up to 30% off the iconic Original Voyages, a tradition since 1893.
• Up to 25% off the premium Signature Voyages, including the breathtaking Svalbard Line and North Cape Line.

With itineraries ranging from six to 14 nights and the flexibility of round-trip, northbound, or southbound journeys, travellers have countless ways to fall in love with Norway’s pristine coastline.

What Makes Hurtigruten Different

For more than 132 years, Hurtigruten has been at the heart of Norwegian coastal life, collaborating closely with local communities and hiring the most passionate and knowledgeable crews. This heritage ensures that every voyage is more than a cruise—it’s an immersion into Norway’s traditions, landscape, and culture.

As Carly Biggart, Head of Hurtigruten in the Americas, put it: “With our fall campaign, we’re inviting North Americans to reconnect with wonder, nature, and the beauty of the world around them. Hurtigruten offers a truly unique cruise experience unlike any other in the world.”

Looking Ahead: New Itineraries and More Capacity

Demand for Arctic adventures is soaring, and Hurtigruten is responding with new offerings. Next summer, two innovative itineraries will launch: a 17-day Arctic Norway Frontier and a shorter 13-day version, each combining the Svalbard Line with curated land tours.

In addition, the popular Svalbard Line will double its capacity in summer 2026 with the addition of MS Midnatsol, ensuring more adventurers can journey toward the edge of the Arctic frontier.

Why Book Now

With Hurtigruten’s fall sale live, this is the perfect moment for travellers to secure their Norwegian adventure at the best rate. Whether it’s the timeless Original Voyage or the all-inclusive Signature experience, every trip promises awe-inspiring beauty, cultural authenticity, and the kind of once-in-a-lifetime memories only Hurtigruten can deliver.

Start your journey today and reconnect with Norway.