Rebel Hotel Company Unveils Renegade Hotels: Shaking Up the Focus-Service Game

There’s a new disruptor on the block in the world of hospitality—and it’s not just another cookie-cutter brand. Rebel Hotel Company, the lifestyle group known for rewriting the rules of modern hotel management, has just launched Renegade Hotels, a bold new focus-service division aimed squarely at real estate owners and travellers who are ready to defy convention.

A Fresh Take on Focused-Service Hotels

Officially announced from New York on 24 June 2025, Renegade Hotels is designed for a new generation of guests who crave authenticity, efficiency, and a dash of style. But it’s not just about the guest experience—Renegade is also a game-changer for real estate investors, offering a sharper, more creative, and highly personalised approach to hotel management.

Unlike traditional select-service operators, Renegade promises to blend operational rigour with the entrepreneurial spirit that’s become Rebel’s signature. The result? New possibilities for hotel assets that have long been overlooked by legacy management systems.

Fast Out of the Gates

Renegade Hotels isn’t wasting any time. The new division will kick off with the transition of Fairfield Inn Clovis, Comfort Inn Clovis, and the soon-to-be-built Hyatt Place Clovis, putting three hotels under the Renegade banner within its first month. It’s a clear sign that this is more than just a rebrand—it’s a rapid expansion into a sector that’s ripe for innovation.

Brian Sparacino, President & CEO of Rebel Hotel Company, summed it up:

“Select-service hotels are everywhere, but few operators dare to look beyond the standard playbook. Renegade exists for owners who are done settling. We’re bringing the same independent mindset and performance-first approach that built Rebel’s success into a segment overdue for change.”

Born from Independence, Built for Growth

Rebel Hotel Company made its mark during the COVID era, quickly becoming one of the fastest-growing third-party hotel management companies in the U.S. Renegade Hotels is the next logical step—an independent, strategically nimble alternative for owners who want flexibility, stronger results, and better guest experiences.

Operating under the Rebel umbrella, Renegade will partner with owners who are ready to break away from formulaic management and embrace a more intelligent, creative path forward.

Looking Ahead

With at least three hotels joining the portfolio in its first 30 days, Renegade Hotels is poised to grow fast—and shake up the focus-service sector in the process. For real estate owners and travellers alike, it’s a sign that the days of “one size fits all” are numbered.

Ready to discover a smarter, more independent way to manage your hotel? Find out more at www.renegadehotels.com.