Brilliant Lady Docks in New York: Virgin Voyages’ Fleet Is Complete

Virgin Voyages has ushered in a thrilling new chapter with the arrival of its fourth ship, Brilliant Lady, which made its debut at New York’s Manhattan Cruise Terminal on 2 September 2025. After a delay of nearly two years caused by construction setbacks, supply chain issues, and staffing challenges, this arrival marks the much-anticipated completion of Virgin’s Lady fleet.

A Heartfelt Welcome in the Big Apple

More than 1,200 crew members and 1,200 “Sailors” (Virgin’s signature name for guests) were on board, making it an electric atmosphere as Brilliant Lady sailed past iconic landmarks like the Statue of Liberty. In an unforgettable moment, everyone on deck united as a pub choir to perform Queen’s energetic anthem “Don’t Stop Me Now,” led by Astrid Jorgensen, founder of the Pub Choir project. The emotional rendition resonated with spectators lining the shore, and some were moved to tears.

Virgin Group Founder, Sir Richard Branson, was present to celebrate this milestone and said, “What makes Virgin Voyages so intangibly special is our people. As we entered New York, with our crew and sailors singing as one, it was truly brilliant.” The event echoed the historic arrival of Virgin Voyages’ first ship, Scarlet Lady, four years earlier in 2021, making this a full-circle celebration for the adults-only cruise line.

Setting Sail on the MerMaiden Voyages

Brilliant Lady is set to start her inaugural “MerMaiden” sailing from New York on September 5, a five-night round trip to Bermuda’s Kings Wharf, offering guests an introduction to her new calibre of cruising. But the celebrations won’t stop there — the ship will continue with a series of four MerMaiden voyages featuring exclusive events, tastings, surprise performances, giveaways, and limited-edition souvenirs.

Prior to reaching New York, Brilliant Lady made a memorable stop in Portsmouth, UK — the only port visited by all four Lady ships, further cementing Virgin Voyages’ global presence. Following her transatlantic crossing, she now embarks on a fresh chapter exploring new destinations and creating unique onboard memories.

Exciting Destinations Across the Americas

Virgin Voyages CEO Nirmal Saverimuttu describes Brilliant Lady as “the embodiment of everything Virgin Voyages stands for,” highlighting her joyous, welcoming, and transformative atmosphere.

The ship will sail through the picturesque fall colours of New England and Eastern Canada before heading south to Miami in mid-October for an eight-night Caribbean MerMaiden voyage calling on Philipsburg, Tortola, and Bimini Island.

Winter will see her cruising the Caribbean’s sun-soaked islands before becoming the first Virgin Voyages ship to homeport on the West Coast in Los Angeles starting spring 2026. From 7 April 2026, she’ll offer five-night cruises to Santa Barbara, San Diego, and Ensenada, Mexico — combining coastal charm with culinary delights.

Adding to the excitement, Brilliant Lady will embark on Virgin’s first-ever Alaska season in May 2026, sailing from Seattle on a seven-night itinerary visiting breathtaking destinations like Ketchikan, Sitka, the stunning Tracy Arm Fjord, and Prince Rupert in British Columbia.

Onboard Life: Playful, Stylish, Unforgettable

Designed with passenger feedback in mind, Brilliant Lady introduces refreshed and expanded spaces that invite connection and relaxation. The newly redesigned Roundabout becomes the vibrant social heart of the ship with plush lounges, live music, craft cocktails, and warm lighting that invites everyone to unwind.

At The Athletic Club, expanded daybeds and open glass panels offer spectacular views of iconic landscapes — from the New York skyline to Alaska’s wilderness — while The Dock hosts live performances amid softly lit, cozy lounges perfect for day-to-night enjoyment.

Food lovers will be drawn to Rojo by Razzle Dazzle, a vibrant Spanish restaurant serving authentic tapas and sangria in a moody yet welcoming atmosphere designed to spark conversation and create lasting memories.

A Fresh Wave of Entertainment

From immersive new shows like the musical comedy Out of Time to a thrilling 80’s-inspired murder mystery Murder in the Manor, Brilliant Lady sets a high bar for onstage excitement — all part of Virgin Voyages’ promise to keep the spirit of adventure, discovery, and fun alive at sea.

Final Thoughts

The arrival of Brilliant Lady isn’t just another ship joining the fleet — it’s a sign of Virgin Voyages’ bold evolution in cruise experiences. Combining style, culture, and a genuine sense of community, this ship promises unforgettable journeys across some of North America’s most captivating regions. The shared joy onboard during that soulful choir performance was a perfect introduction to the spirit that awaits every guest.

With a rich calendar ahead spanning the Atlantic, Caribbean, West Coast, and Alaska, Brilliant Lady invites explorers to embrace a new era of cruising — one that is inclusive, vibrant, and brilliantly unique.

To sail with the Brilliant Lady and be part of this exciting voyage, visit Virgin Voyages for bookings and details.