Discover Qatar Stopover Programme Soars: Doha A Must-Visit Destination for Aussies

If you’re planning your next big adventure and looking for a unique destination to break up your journey, Qatar might just be the perfect spot. The Discover Qatar Stopover Programme has hit a remarkable milestone, welcoming over 10,500 stopover visitors in January 2025 alone. That’s a staggering increase from 6,651 visitors in January 2024, showcasing an impressive 165% growth from April 2024 to January 2025 compared to the previous year.

Qatar’s Rise as a Premier Tourist Destination

This surge in stopover visitors isn’t just a fluke; it’s a testament to Qatar’s growing appeal as a world-class destination. With its seamless blend of rich cultural heritage and modern luxury, Qatar offers travellers an unforgettable experience. From the bustling alleys of Souq Waqif to the futuristic skyline of Doha, there’s something for everyone.

Steven Reynolds, Senior Vice President of Discover Qatar, emphasised the programme’s significance:

“The Qatar Stopover Programme is central to positioning Qatar as a leading global destination, in line with Qatar National Vision 2030. By leveraging Qatar Airways’ extensive network of over 170 destinations and the outstanding travel experiences we offer, we have firmly established Qatar as a must-visit destination. At Discover Qatar, we are committed to delivering tailored packages that combine cultural discovery, world-class hospitality, and unforgettable experiences for travellers from around the world.”

Why Aussies Are Loving the Stopover Programme

Australia has emerged as one of the leading source markets contributing to this growth. With strong marketing campaigns from Qatar Airways teams both in Doha and abroad, the programme has gained significant traction among Australian travellers. Whether you’re a leisure seeker or a business traveller, the stopover in Qatar breaks up those long-haul flights perfectly.

Unbeatable Value for Frequent Flyers

For Qatar Airways frequent flyers, the stopover programme offers even more perks. Around 20% of customers are utilising their loyalty currency Avios to pay for bookings. Logged-in Privilege Club members not only earn Avios but also Qpoints with every transaction, adding extra value to their travels.

Record-Breaking Hotel Bookings

The programme isn’t just boosting visitor numbers but also driving exceptional growth in hotel bookings. Over 100,000 room nights have been sold so far this year, doubling the figures from the previous year. Qatar Airways Holidays has been a significant contributor, delivering over a third of all bookings and showcasing the marketing strength of Qatar Airways globally.

Global Appeal and Support

The stopover programme’s success is attributed to a mix of financial support from Visit Qatar and strong demand from key markets. Besides Australia, leading source countries include the United States, United Kingdom, Germany, and the Netherlands. The travel trade has also played a crucial role, with significant contributions from South Africa, Iran, Saudi Arabia, and New Zealand.

World-Class Transit Experience

Adding to the appeal is Qatar’s Hamad International Airport, recognised as the World’s Best Airport by Skytrax in 2024. The airport offers a seamless transit experience, making your stopover comfortable and enjoyable. With luxury shopping, art installations, and relaxation lounges, it’s more than just an airport—it’s part of the destination.

What This Means for Aussie Travellers

For Australians venturing to Europe, Africa, or the Americas, the Discover Qatar Stopover Programme offers an exciting opportunity to explore a new culture without the need for a separate trip. Break up your journey, beat the jet lag, and immerse yourself in the rich tapestry of Qatari culture.

Tailored Experiences Await

Discover Qatar is dedicated to providing tailored packages that cater to diverse interests:

• Cultural Discovery: Explore historic sites like the Museum of Islamic Art or the Katara Cultural Village.
• Modern Luxury: Indulge in high-end shopping at places like The Pearl-Qatar or relax at luxury hotels.
• Adventure: Experience dune bashing in the desert or take a traditional dhow boat cruise along the coast.

In Line with Qatar National Vision 2030

This growth aligns with the Qatar National Vision 2030, aiming to position the country as a leading global destination. By enhancing tourism infrastructure and promoting cultural exchange, Qatar is poised to become a hub for international travellers.

Final Thoughts

With its strategic location, world-class amenities, and rich cultural offerings, Qatar is fast becoming a favourite stopover for travellers worldwide. Whether you’re a seasoned globetrotter or planning your first big overseas adventure, the Discover Qatar Stopover Programme adds value and excitement to your journey.

Ready to make the most of your next trip? Check out the Discover Qatar Stopover Programme and turn your layover into a memorable mini-holiday! For more information, visit Discover Qatar or book through Qatar Airways Holidays.

Have you experienced a stopover in Qatar? Share your stories in the comments below!